“The Highlightly adware infection is designed specifically to make money. It generates web traffic, collects sales leads for other dubious sites, and will display advertisements and sponsored links within your web browser.
Highlightly it’s technically not a virus, but it does exhibit plenty of malicious traits, such as rootkit capabilities to hook deep into the operating system, browser hijacking, and in general just interfering with the user experience. The industry generally refers to it as a “PUP,” or potentially unwanted program.”

Basically stuff like this does not bother me a lot, nor do I pay any attention to it. But paying attention to it is just the point for whoever comes up with that type of dumb advertising strategy. Like “Ow, I cannot sell anything, my business is going broke, unless I dig deep into all those other Internet users’ systems to stick some virus into their operating system.” Did they order anything ? I do not think so. People order and buy what they want, but not what somebody tells them they want.

Retail business and restaurant business are the worst businesses to be in, unless an owner/operator of such type of business is very good and gets their business going and flourishing based on actually coming up with something new and special. But not some dumb stuff like that ‘highlightly virus’ thing which infects the entire Internet experience. Like for example some real dumb ass walking in the street with a big baton and hitting pedestrians on their head with the slogan: “Buy my stuff.” Who cares about your stuff, stuff it up yours.