Search Engines Then and Now

The Internet started to develop around 1983. I started using the Internet by the 90s. Since that time I have used it. As a professional and specializing in information retrieval systems since the early 60s.

Since the 1960s we started developing online information retrieval networks in Europe. The indexing not only based on relevant search terms contained within a document but also out-of-context terms. In those early days an information technician had to read and understand scientific and technical documents to arrive at relevant search terms usable for indexing. My studies at Syracuse University attempting the inclusion of AI principles into prototype online information retrieval systems. [That was by the beginning of the 1970s.]

One can notice marked changes to the quality of content from then and now. One just needs to look at the “so called quality of content” of YouTube videos. What was then perceived as technologically relevant can in most cases not be compared to what it is now.

It is almost impossible to actually accomplish receiving precisely that information or information link to documents which is searched (using the most complicated Boolean language operators AND/OR/NOT including all sorts of nesting for constructing a search). Over and above, today’s searches deliver unwanted ballast – advertisements, and therefore irrelevant to a search.

[ https://library.albany.edu/subject/tutorials/education/boolean.html ].

According to Google, search results are returned in form of : “Search Engine Results Pages (SERP). These are the pages displayed by search engines in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the pages may also contain other results such as advertisements.” {Quoted by Google.}

PageRank was named after Larry Page,[1] one of the founders of Google. PageRank is a way of measuring the importance of website pages.

[ https://en.wikipedia.org/wiki/PageRank ]

The biggest difference seems to lie in today’s technology which more or less emphasizes the importance of retrieved information based on its commercial value.

Meaning that a successful information retrieval activity delivers results based on “measuring the importance of website pages.” The importance being counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.[2] According to Google. [Which reminds me of various other social networks where importance of information is determined by how many LIKEs occur.].

Unfortunately today’s information stores are controlled by several tech mega giants and corporations, who infiltrate each online search with commercial data. Not necessarily relevant to a user’s search.

Then, what are the most important elements of a search for meaningful information, and what are they based on. INDEXING. Indexing establishes the basis for retrieval of information. Real data is not obtained, but only a path to documents/pages.

In other words, how can a user retrieve meaningful information or links to relevant websites or documents if the indexing has been faulty. No matter how complex AI algorithms are developed, they are still not good enough to master the complexities of human languages, which over and above are continually evolving.

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Vacation Rentals

One of my favourite topics (beside THE NIGHTMARE CONDO). Renting a let’s say small casita with kitchen for one person, but for let’s say at least one month, preferably two months or more. I have chosen Mexico. Prices are mostly per night. Why not per month ? The casita, or casa is mostly for more than one person. If it is rented for large groups, no wonder that the entire world (of vacation rentals) is complaining more and more about bed bug infestations. Naturally, if you have a large group of people living together, and who knows arriving from all sorts of different locations. And for that pleasure of living with bugs, one must pay a fortune. And no sleep with the added pleasure of living next to large groups of party-goers, up all night.

In the past I have found something – small casita for one – for US$500 a month. That is doable. But try to find something fitting via Google, always end up “Florida” (or some other questionable location) instead of Mexico. And Heck, I have done this all my life, specializing in information retrieval systems since the 60’s. Developing them. I know that my search algorithms are solid. We refer to this as ‘stereotyping’: Meaning, sleeps 12, and you need to go to Florida!

Google Gmail & Adware/Malware

[ http://www.brw.com.au/p/marketing/keeping_tabs_what_gmail_tabbed_in_4aPu7rRpPkefG3j6ad9sPI ]

Using Google e-mail (Gmail) also means to be aware of a multitude of cyber attacks within private mail server services. Of course, one can always download adware blockers (in Gmail), which sometimes means nothing. Can be overriden. These commercial ads inside my mail (either when sending a private message, or when pressing SEND button (to review what I had sent)), take up an entire page. Commercial advertising via Television, or Radio or other media is OK, as businesses pay more for using those media. But crawling around inside a personal message that I sent to my family is irritating and unprofessional. It is widely known that nobody buys any product from those ‘cyber attackers’. Such type of malware/adware attack within a mail service (even if it offered free, such as Google’s Gmail) is based on criminal organized crime syndicate behaviour. Not only this, who wants to buy anything from those ??

Should I see any of this, I take note and add that particular business or company to my own personal BLACKLIST. I am certain of this: So do other Gmail users.